WE WORK TOWARDS COMMUNITY BASED LIVELIHOODS THAT DRIVE MARINE ECOSYSTEM RESTORATION.
 

In order to successfully implement environmental reform, we must understand the needs of those who depend on the environment most. This is why we have aligned our efforts towards marine conservation with the fishermen and their families.
 

We have spent a lot of time with these communities in Baja California, and we have learned a lot from them. We took notes, observed, and strategized on a number of viable alternatives on how else we can utilize our oceans resources – one that is environmentally, socially, and economically sustainable. We’ve learned that a successful approach does not need to be sophisticated. Instead, we can rely on what is already available. Marine algae washes ashore in abundance on the beaches in Baja, and is left unused. As a collective of communities, we have taken the initiative to harvest this algae. Within a carefully constructed framework, harvesting algae can serve as a tool for transitioning away from unsustainable methods of fishing.  
 

We are redefining the criterion by which similar approaches have been constrained, engaging communities as innovators and entrepreneurs. We believe it to be a a self-funded conservation initiative; one that promotes marine conservation, provides economic alternatives to rural communities, and reduces fishing pressure on the region.